Dana Lee 3 | Innovation Ready
Innovation Ready
A straightforward, practical guide to elevate your product strategy.
There are two fundamental conditions required to meaningfully spark the types of insights that drive your strategy and create viable products:
- Knowledge
- Imagination
The confluence of these conditions is being “innovation ready” and is essential to develop smart, thoughtful products that users want and customers will buy.
Innovation Ready extends on the foundational stages of product development:
- PROBLEM: Empathize with your user to understand their need.
- SOLUTION: Ideate a solution.
- PRODUCT: Design and validate a product / business model.
In practice, each of these stages is built on iterative cycles of understanding the user, ideating and testing the solution, and layering in the realities of the market and business model.
There are multiple frameworks and theories on product development. Some of the most astute and popular that have shaped our way of thinking and better enabled the start-up and large enterprise alike are:
- Lean Start-up
- Design Thinking
- Jobs-to-be-Done (JTBD)
- Agile
Extending on the collective wisdom of these frameworks, Innovation Ready focuses on the specific conditions necessary to develop the informed insights that drive meaningful product strategy. It’s these moments of inspiration that ultimately shape and form our work and, at a minimum, de-risk our product development activities, but more boldly, enable us to deliver the next breakthrough product.
Table of Contents:
- Foundation: Problem | Solution | Product
- User Problem
- Innovation Ready
- Building Your Knowledge
- User & Customer Needs
- Market Dynamics
- Existing Solutions
- Behavior Analytics
- External Constraints
- Secondary Research/ Market Trends
- Imagination
- Business Model
- Lean Canvas
- Market Size
- Iterating & Ideating Your Product
- Plan & Test
- Collect & Learn
- Ideate & Evolve
- Minimum Viable (Lovable) Product
- Evaluation Checkpoints
- Product-Market Fit
Innovation Ready Insights Newsletter
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Contact: dana@lee3.com